Music News - NZ On Air Confirms Funding For C4
05 September 2003 - 0 Comments
NZ On Air will provide $500,000 in backing for the new C4 music channel from its Phase Four music budget. The More Music TV fund had previously been spent on M2, and was being sought for the coming financial year by both CanWest and Juice TV.
The NZ On Air board felt backing the C4 project was preferable as it will reach 71 per cent of the population on an easily accessible free-to-air VHF basis. This is consistent with NZ On Air policy for television, says the board.
C4 will mean an increase in the hours of free-to-air music television available nationally from three-and-a-half per week to more than 60 hours a week. C4 will play 20 to 25 per cent New Zealand music.
"With Juice now free-to-air in the Auckland market and C4 going out nationally in prime-time hours, we have music television nirvana," says NZ On Air Music Manager Brendan Smyth.
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