22 October 2012 - 0 Comments
Earlier this month we confirmed our investment in a new digital media project, a website telling the story of popular New Zealand music. Made by the people who were there, AudioCulture will map the NZ music landscape, connecting people,recordings, places, scenes and record labels from the early twentieth century until today.
Until now there has been no single place to go to find out about NZ music. Information, recordings and histories are being lost. Led by siteCreative Director and music doyen Simon Grigg, AudioCulture will work with artists, historians and music industry people to tell the stories of our music over the last century from the first recording in the 1920s.
audioculture.co.nz will launch in mid 2013. The site has partnered with nzonscreen.com, the online showcase of NZ television, film and music video. The two sites will share technology, back-room resources,and governance, with the content for each site curated by separate teams.
Audioculture, focusing on popular music, will complement the classical music site sounz.org.nz, the streaming capability of which was funded by NZ On Air in 2009.
And with its focus on the past, AudioCulture complements NZ On Air's major online New Zealand music initiative,theaudience.co.nz, which looks to the future and new and up and coming artists.
theaudience is going great guns. It was launched at the end of May and four months later, website visits have trebled to 171,000+ and page visits are up from 177,000 at the end of June to nearly 550,000 at the end of August. We have found four Wild Card "people's choice" Making Tracks songs through theaudience so far - songs by Watercolours, Lisa Crawley, Mark Vanilau and rocker, Franko.
The biggest New Zealand songs on the radio at the moment are...Wake Up by Dawn Raid's soulstress,Aaradhna (pictured); Come On Home written by radio hit-maker, Vince Harder and recorded by The Edge boy band,Titanium; and Till The End, the debut single by Illegal Musik signing, Brooke Duff, which is another writing collaboration with Vince Harder. Wake Up is from Aaradhna's NZ On Air-funded third album, Treble & Reverb (due out 9 November) and is Aaradhna's second #1 airplay song. She last topped the airplay charts in 2004 when she featured as a teenager on an Adeaze song calledGetting Stronger. Come On Home andTill The End are both NZ On Air-funded Making Tracks songs.
We are now 14 rounds into the new Making Tracks singles-based funding scheme. We have taken in 1,552 applications and funded 395 songs. The one-year operations and outcomes review of the scheme is now done and will be released in the last week of October. The review recommends a raft of fine-tuning changes, which will streamline and improve the applications, decision-making and admin processes. The details will be published on the NZ On Air website.
Making Tracks songs have been played more than 10 million times on radio, on music television and online. The outcomes section of the Making Tracks one-year review lists all 324 songs funded in the first year and counts the number of times each of the songs that has been released so far has been played on the radio, on music television and online (YouTube only at this stage). Of the 324 songs funded in the first year, 190 had been released at 31 August and those 190 songs had been played 86,023 times on the radio, 19,564 times on music television and an outstanding 10,134,141 times on YouTube (and rising by the day).
It is music awards mayhem. We love Steph Brown (akaLips) who won the 2012 APRA Silver Scroll with her under-the-radar song, Everything To Me. See the Making Tracks-funded video here. We love Ria Hall who won the inaugural Waiata Maori Music Awards NZ On Air Best Music Video for her Making Tracks funded Best Of Me and we love Six60 who won the NZ On Air Radio Airplay Award at the Waiata Awards with Don't Forget Your Roots. We are excited by the winners of the two big national schools battles of the bands, the Smokefree RockQuest and the Smokefree Pacifica Beats - New Vinyl from Nelson College and Zkabby Jamsfrom Edgewater College in Pakuranga - who get NZ On Air recording and music video funding as part of their prize package. And we were happy when the three finalists for the Vodafone NZ Music Awards Critic's Choice Prize were all Making Tracks-funded artists - Beach Pigs, Watercolours and Loui The Zu (pictured). Congratulations to Chelsea Jade Metcalf (aka Watercolours) who won the close competition on the night.
Next up is the Vodafone NZ Music Awards. The biggest music awards show of the year takes place at the Vector Arena in Auckland on 1 November. NZ On Air-funded artists are well represented amongst the finalists for the major awards - 90% of the finalists are NZ On Air-funded. The NZ On Air Best Music Video and Radio Airplay Award will be announced on the night. We are predicting that music video production house, Special Problems will take out the award for Best Music Video. See if we are wrong!
1995 - So Young
Annah Mac - Bucket
Artisan Guns - Rain In Summer
Awa - Perfect Day
Cavell - Last Summer
David Dallas - Don't Want The World
Dick Johnson, Tiki Taane and Boh Runga - Shadows
Disasteradio - Creep City
DJ CXL Feat. Sabre - Yo DJ
DJ Lenium Feat. K.One - Want It
Donell Lewis Feat. Fortafy - Missing My Love
Franko - Vagabond
Go Stop Go - If You Want It
Goodshirt - Sierra Leone
Iva Lamkum - Blue Moscow
Jamie McDell - Life In Sunshine
Jesse Sheehan - Illuminated
Joseph & Maia - Nothing I Can Do
Julia Deans - Broken Home
Junica - You're My Sun
Katie Scott & Mahuia - Living The Dream
Kids Of 88 - LaLa
Kids Of 88 - The Drug
Ladi6 - Ikarus
Lawrence Arabia - The 03
Lisa Crawley - What Would I Give
Mark Vanilau - Giant Of The Sea
Marlon Williams - Bloodletter
Mile High - The Past
New Way Home - Tides
NO - Another Life
Princess Chelsea - Frack
Queen Shirl'e - Humanity
Ria - Typical Boy
Rival State - White Cliffs
Sassy & The Pocketbook - Slumber
State Of Mind & Sasha Vee - Black Raven
Streets Of Laredo - Girlfriend
Tali - Jet Set Love
The Golden Awesome - Autumn
The Palms - Sun
The Ruby Suns - Desert Of Pop
The Tiny Lies - Bag Of Bones
The Wyld - Rome
Tipene Feat. Teva Valentine - Letter To The Starts
Titanium - Come On Home
Truth Feat. Yayne - Rain Dancer
Urbantramper - Stephen Dedalus Is My Homeboy
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